Merger Marketing For Solicitors

Merging with another firm can be a significant undertaking covering staff, premises, compliance, PII, banking….but where does marketing come on that list?

Making the most of the marketing opportunity provided by a merger means being prepared and having a time specific plan that should cover:

• Communication with existing clients

• Communication with key referrers

• Communication with press

• Internal communication

• Branding and design

• Marketing materials

• Website and social media

• Signage and internal decoration

• Database migration, cleansing and development

• Will bank marketing

• Ongoing marketing of the practice

It’s useful to plan your marketing around pre-merger, launch and post-merger reviewing the challenges and opportunities at each stage.

For an independent view on merger marketing for law firms click here to contact us.