Membership & Affinity schemes

It’s not possible to sell legal services in the same sense as other products and services. Perhaps with the exception of some private client areas, there’s usually a life or business event that creates the need for professional advice.

So how can solicitors ensure they are the first firm that comes to mind when that need arises?

Well hopefully the other pages on this website go some way to answering that, but one option involves creating membership schemes targeting different groups of clients.

This could be a business scheme for SMEs, specific niche industries or employee schemes for large local employers. The key is providing benefits that make it worthwhile for people to join and provide you with their data. Once they’ve joined and you’re in regular communication with them you have a crucial advantage over your competitors.

Affinity schemes (also called partnership marketing) involve partnering with another business to market to their client base. A recent example of this in the legal sector came from Irwin Mitchell who are providing probate services to clients of Leeds Building Society, giving them access to 719,000 potential clients.

On local and regional level you could consider building partnerships with:

• Associations

• Sports clubs

• Insurance brokers

• Accountants

• Any organisation with an active client base in your area!

We can set up membership and affinity schemes for your firm based on the target market you would like to do more work with, whether these are commercial or private clients.

From initial concept through to launch and ongoing marketing, our menu of services lets you decide how much support you need.

To find out more click here to contact us.