Think about the last time you sat in front of a client. Did you make the most of that opportunity to promote at least one related service to them? If the answer is no you’re not alone.

The five points below will help any firm differentiate themselves from their competitors, USP or not!

How many emails do you send each day to clients, prospective clients and introducers? Probably hundreds each month. A quick check of your sent items will give you the figure.

Looking for a different way to raise your profile locally? Try this.

Whether it’s a one off event or an ongoing relationship, if you are paying for sponsorship make sure that you are getting the most from it.

I ran a training session recently and a Partner in the firm made an interesting comment. “We want to improve our conversions and enquiry handling, but don’t want to appear desperate”.

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